Play a good "ecological, green, safe" card. Efforts should be made to improve unit output value and quality. In the past, we advocated the "transformation of low yield tea plantations", but now we should advocate the "transformation of low efficiency tea plantations". There is a word difference between the two, the goal of the work is different, and the actual effect is also far different.
Yunnan takes several measures to ensure the development of tea industry under the epidemic situation
Innovative marketing mode, and developing Internet plus. Adapt to the characteristics and changes of market demand under the new normal, make full use of market information to guide and optimize the product structure, and drive the production of marketable products through the market circulation chain. In line with the Internet age, "Internet plus electricity providers + culture +". The traditional outdated concepts of "waiting for customers to come" and "wine is not afraid of deep alleys" must be changed. We should pay attention to innovation mode, and let more Internet users become customers of cloud tea consumption. Only by changing the concept and conforming to the development trend, can enterprises have a foothold in this sunrise industry with a thousand years of history.
Rely on the brand, expand consumption. At present, there are not many famous enterprises and brands in Yunnan at home and abroad. At present, although a small amount of famous mountain Pu'er tea is expensive due to its scarcity, the overall prices of Pu'er tea, Dianhong tea and green tea are still low, which makes it difficult to reasonably reflect the value of products. In the future, we should expand the market on the basis of quality.
Yunnan takes several measures to ensure the development of tea industry under the epidemic situation
Tea culture needs to keep pace with the times. Tea culture is an important part of Chinese traditional culture, known as "Oriental God leaf" by Westerners. Nowadays, as the first of the three natural drinks, tea is more and more respected by people. Tea is not only an indispensable health drink in people's life, but also a carrier of culture. It is necessary to reconstruct the culture of Pu'er tea with the times, continuously tap the connotation of tea culture, scientifically publicize the health effects of tea, popularize tea knowledge, promote tea consumption and promote tea circulation.
This paper analyzes the new situation of tea industry under the new normal. In the transformation and upgrading of cloud tea industry, efforts should be made to improve quality and efficiency. It is necessary to study the impact of the new normal of economic development on the tea industry, work out the medium and long-term strategic plan of cloud tea industry, identify the focus, and strengthen the macro guidance and policy support for the tea industry. Strive to build a world-class tea industry production system, expand the international market, and promote the healthy development of cloud tea industry.
Develop green and organic tea. In the future, the international and domestic tea industry will be in a trend of overcapacity. The main ways to solve the overcapacity are as follows: first, expanding consumer groups; second, eliminating part of the production capacity through competition. The development of green and organic tea is the advantage and direction of cloud tea. However, the threshold of tea quality standards in the European Union, Japan and the United States is far higher than the domestic standards. We should start with the system engineering of base conversion, certification, product development, market cultivation, brand building and public recognition, so as to establish a brand that can be fully trusted by overseas consumers. The development of green and organic tea has a bright future, but the investment is large and the task is arduous. We should not rush it, and we must make solid progress.
Yunnan takes several measures to ensure the development of tea industry under the epidemic situation
Plan and build a good tea manor, read a good tea mountain tourism. Take the manor as the carrier, take the tea industry as the support, take the green and the ecology as the theme, take the Kang Yang vacation idea as the advocacy, take the self driving famous mountain tour as the backing, create a batch of grade tea Manor on the tea mountain in Yunnan, open up the new Tourism World of Yunnan, realize "tea brigade integration".
Give full play to their respective advantages and avoid homogeneous competition. As the main production place of Pu'er tea, we should make scientific planning, reasonable layout and accurate positioning according to the situation of prefecture and city. For example, Xishuangbanna focuses on Pu'er ripe tea while producing Pu'er raw tea, Lincang focuses on Dian black tea while producing Pu'er raw tea, and Pu'er focuses on Pu'er raw tea, sun dried black tea and green tea while producing Pu'er raw tea Characteristics, brand.
